EMARKETER

📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO+ can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO+: https://lnkd.in/gAukFzRX #EMARKETER #insights #trends #marketing #advertising #ecommerce

We're back with our April edition of the (Unofficial) Most Interesting Retailers List! Among the rankings are Target for their new campaign featuring Kristin Wiig as "Target Lady," Temu for setting up new warehouses in the US to speed up delivery, and Netflix for announcing two brick-and-mortar locations opening in 2025. Retailers with a "+" have been added to the list this month. Arielle Feger and Sara Lebow defended their list against vice president of content Suzy Davidkhanian and analyst Blake Droesch. Listen and let us know in the comments if you agree or disagree with their rankings: https://lnkd.in/eRES_YVb #podcast #retail #retailer

Snap is soaring, Meta is plummeting. As Evelyn Mitchell-Wolf said after the TikTok bill news, Mercury is definitely in retrograde. Here’s my takeaways: ✨ Snap is no stranger to wild market reactions, but this time, it’s finally upside. I’ve been optimistic about Snap throughout its revenue struggles. It’s taken time, but the work it has put into its ad business is starting to pay off. ✨ Investors aren’t happy with Meta’s rising costs, especially with the weaker revenue guidance. But they should be happy about the state of Meta’s ad business. It’s solid, and a lot of the growth story is AI. That bodes well for its broader AI ambitions, especially as monetization will be a key factor in who emerges as a winner in the AI race. And Meta could be a winner in more ways than one in this new digital reality. I joined Edward Ludlow on Bloomberg Technology this morning to talk about how Meta would be the biggest beneficiary of a TikTok ban and what its chances are in AI. Full clip here: https://lnkd.in/dY7ArN2z

Principal Analyst Bill Fisher will be speaking at Brand Safety Summit Series next Tuesday! Catch his panel on Sustainability in Media and Programmatic with Justin Pearse from Bluestripe Group and Hannah Thompson from KINESSO. See the full agenda, here: https://lnkd.in/dFZXCZim #BrandSafetySummit #brandsafety #sustainability #media #programmatic

🚨 Our Summit is just over a week away! Have you registered yet? You won't want to miss our panel, How Generative AI Took Personalization From Buzzword to Buzzworthy, featuring EMARKETER principal analyst Yory Wurmser and leaders from ThredUp, Colgate-Palmolive, and Digitas North America. Secure your spot: https://lnkd.in/e7y6Hhu7

[Tech-Talk Webinar] Breaking into Retail: Empowering CPG Marketers from Branding to Cart for In-Store Success. Periscope, a Quad Company's Annette Fonte (She.Her.Ella) is joined by Heckova!'s John Pawlowski to share data-backed case studies, and tools from CPG and in-store specialists to build shelf-ready brands, boost retail presence, and drive loyalty. See our other popular webinars: https://lnkd.in/gKuijXMr. Sponsored content by Quad.

📢 Happening Now: https://lnkd.in/eVzCAA8V "Breaking into Retail: Empowering CPG Marketers from Branding to Cart for In-Store Success" Join us for a live Tech-Talk Webinar, presented by Quad.

Learn the techniques to articulate clear narratives from your data, enabling decision-making with precision. Join EMARKETER’s Vladimir Hanzlik, executive editor and senior vice president of content, along with Yory Wurmser, principal analyst, as they guide you in shaping raw data into compelling stories. Register for the #webinar, here: https://lnkd.in/guF4Yptu

ADWEEK: “For all the recent scrutiny of its effectiveness, Meta’s ad business is humming,” said EMARKETER senior analyst Max Willens. “With inventory levels and average price per ad rising, Meta is back to delivering enviable margins even as it continues to invest in opportunities that may be years away from contributing to profits. It must continue that upward momentum in the face of rising costs.” #Meta #advertising #artificialintelligence #AI For more analysis on Meta's Q1 results, read here: https://lnkd.in/e3cBini4

How CTV Attribution Keeps Your Ads in the FAST Lane 🏁 EMARKETER Summit Session - MNTN’s Erik Gray will explore the transformative impact of CTV advertising in the ad-supported streaming landscape and share innovative approaches to attribution to significantly bolster your marketing efforts. Join us on May 3rd: https://lnkd.in/gjUfzHEi